From Account Creation to Book Sales: The Lulu Self-Publishing Journey

Self-publishing has emerged as a popular option for authors looking to share their work with a wider audience. It provides writers with greater creative control, ownership of their work, and the opportunity to earn a higher percentage of the revenue. Lulu is a self-publishing platform that offers authors an easy and affordable way to publish their books. With Lulu, authors can create an account and publish their book in a matter of minutes, without any upfront costs or inventory requirements. Lulu’s user-friendly platform guides authors through the entire publishing process, from formatting their manuscript to designing a cover, making it easy for even novice authors to get their work in the hands of readers.

In this blog post, we will walk you through the process of creating an account, publishing your book, and making sales on Lulu, empowering you to take your writing career into your own hands.

Step 1: Creating an Account on Lulu

Creating an account on Lulu is easy and straightforward. Here’s how you can do it:

  1. Go to the Lulu website ( and click on the “Sign Up” button in the upper right-hand corner.
  2. Fill out the registration form with your personal information, including your name, email address, and password.
  3. Once you have completed the form, click on the “Create Account” button to submit your registration.
  4. After creating your account, you will be directed to your Lulu dashboard, where you can start publishing your book.

Step 2: Publishing Your Book on Lulu

Once you have created your Lulu account, you are ready to publish your book. Here’s how you can do it:

  1. Log in to your Lulu account and click on the “Create” button on your dashboard.
  2. Choose the type of book you want to publish (e.g., paperback, hardcover, e-book, etc.).
  3. Select the size and format of your book, and choose any additional options you would like (e.g., cover finish, paper quality, etc.).
  4. Upload your manuscript and cover files.
  5. Preview your book to make sure it looks the way you want it to.
  6. Set the price and royalty rate for your book.
  7. Decide whether you want to make your book available through Lulu’s expanded distribution network.
  8. Submit your book for review and approval by Lulu.
  9. Once approved, your book will be available for purchase through Lulu’s website and any other sales channels you have selected.

Step 3: Making Sales on Lulu

Now that your book is available for sale, it’s time to start earning money. Here are some of the ways you can make sales on Lulu:

Direct Sales:

Lulu provides authors with the flexibility to sell their books directly to their readers through their own website or social media channels. This allows authors to keep a higher percentage of the revenue compared to selling through other online retailers. By directing readers to their own website or social media channels, authors can create a direct relationship with their audience and establish their brand.

Moreover, this approach also provides authors with greater control over the pricing and marketing of their book, enabling them to experiment with different sales strategies and promotions to maximize their revenue.

Expanded Distribution:

Lulu’s expanded distribution service is an excellent option for authors who want to reach a broader audience beyond their own website or social media channels. This service makes your book available to popular online retailers like Amazon, Barnes & Noble, and others, increasing the visibility of your book and potentially leading to more sales. While the royalty rate may be lower than selling directly to readers, the potential for increased sales and exposure can be worth the tradeoff.

With Lulu’s expanded distribution service, authors can focus on creating great content while Lulu takes care of the logistics of making their book available to a wider audience


Lulu provides authors with a powerful tool to promote their books and drive sales through its promotional options. With Lulu, authors can offer discounts, giveaways, and other incentives to attract more readers and increase their book’s visibility. Running promotions on your book can be an effective way to attract new readers, generate buzz around your work, and boost sales.

Lulu’s user-friendly platform makes it easy for authors to create and manage promotions, allowing them to experiment with different strategies to see what works best for their book. Whether you’re launching a new book or trying to drive sales on an existing title, Lulu’s promotional options offer a powerful way to reach readers and build your brand as an author

Professional Services:

Lulu’s professional services provide authors with a range of options to help them create a high-quality book and increase their chances of success. These services include cover design, editing, and marketing, which are essential components of any successful book. Lulu’s team of experts can help you create an eye-catching cover that stands out on the shelf or online, ensure that your book is free of errors and grammatical mistakes, and develop a marketing strategy that reaches the right audience.

Whether you’re a first-time author or an experienced writer, Lulu’s professional services can help you take your book to the next level and increase its appeal to readers. By investing in these services, you can be sure that your book is the best it can be and position yourself for success in a competitive market


In conclusion, Lulu is an excellent platform for self-publishing, offering authors an easy and affordable way to publish and sell their books. By following the steps outlined in this blog post, you can create an account, publish your book, and start earning money from your work. Lulu also provides additional services that can help you improve the quality of your book and increase your chances of success. Start your self-publishing journey with Lulu today and unlock the power of self-publishing!


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