How to Build Your Writing Portfolio and Land Guest Writing Opportunities

If you’re a freelance writer, it’s really important to have a strong writing portfolio if you want to get noticed and land guest writing opportunities. However, with so many other writers out there vying for the same jobs, it can be difficult to stand out. But don’t worry!

In today’s digital age, there are plenty of ways to showcase your writing skills and experience. Whether you’re new to freelance writing or you’re looking to take your career to the next level, this post will give you some practical tips on how to create a writing portfolio that will help you land those highly-coveted guest writing opportunities in 2023.

Step 1 : Start Your Own Blog or Website

If you’re looking to build a strong writing portfolio, starting your own blog or website is still one of the most effective ways to do so. Thanks to platforms like WordPress, Wix, or Squarespace, it’s now easier than ever to create a professional-looking website and start posting your writing regularly.

To get started, choose a niche or topic that you’re passionate about and that showcases your expertise, and make sure to publish high-quality, engaging content that resonates with your readers. By consistently creating valuable content on your own site, you’ll not only demonstrate your writing skills and expertise but also show that you’re serious about your craft.

Step 2 : Create a Portfolio Website

Aside from your personal blog or website, you can also create a separate portfolio website that showcases your best writing samples. There are many platforms like Contently,, or JournoPortfolio that can help you create a professional-looking portfolio website that highlights your skills and experience.

By creating a separate portfolio website, you can easily direct potential clients or employers to a single location where they can see all of your best writing samples in one place. This approach allows you to showcase your writing expertise and professionalism, making it easier for you to land guest writing opportunities and other writing gigs in 2023.

Step 3 : Contribute to Online Publications or Blogs

There are many online publications and blogs that accept guest posts from freelance writers. To find these opportunities, look for publications that cover topics you’re interested in or have expertise in, and make sure to follow their submission guidelines carefully.

Once you’ve found a publication that’s a good fit, pitch your ideas to them and make sure to highlight your unique perspective and expertise. By doing so, you’ll increase your chances of getting accepted as a guest writer and showcasing your writing skills to a wider audience.

Keep in mind that competition can be tough, so make sure to put your best foot forward and be persistent in your efforts to land guest writing opportunities in 2023.

Step 4 : Offer Your Writing Services to Small Businesses or Startups

Small businesses and startups are always in need of quality content to market their products or services. However, they may not have the budget to hire a full-time writer. This presents an opportunity for freelance writers to offer their writing services to these businesses as a way to build their portfolio and gain experience.

By working with small businesses and startups, you’ll have the chance to develop a variety of writing skills and expand your portfolio with diverse writing samples. Moreover, working with these types of clients can help you build strong relationships with them, which can lead to repeat business and referrals to other potential clients.

Step 5 : Participate in Writing Communities and Contests

Participating in writing communities and contests is a great way to connect with other writers and showcase your skills. By joining online writing communities like the Freelance Writers Den or the ProBlogger Community, you’ll have the opportunity to network with other freelance writers, share tips and strategies, and learn from one another.

Additionally, participating in writing challenges and contests on social media platforms like Twitter and Instagram can help you gain exposure and showcase your writing skills to a wider audience. Participating in these writing communities and contests can help you improve your writing skills and gain valuable feedback from others in the industry, which can help you land more guest writing opportunities in 2023.

Step 6 : Attend Industry Events and Conferences

Networking is an important part of landing guest writing opportunities. Attending industry events and conferences, whether in-person or online, can provide valuable opportunities to connect with other freelance writers and editors.

By networking with others in the industry, you can build relationships and increase your chances of getting noticed for guest writing opportunities. Make sure to have business cards and a professional-looking writing portfolio ready to share when networking with others.

You never know who you may meet at these events or where your next guest writing opportunity may come from. By putting yourself out there and networking with others in the industry, you can take your freelance writing career to the next level in 2023.

Conclusion :

In summary, building a solid writing portfolio and obtaining guest writing opportunities requires dedication and commitment.

To do so, you can start your own blog or website, create a professional-looking portfolio website, submit your work to online publications or blogs, offer your services to small businesses or startups, participate in writing communities and contests, and attend industry events and conferences.

By showcasing your writing skills and expertise, publishing engaging content, and presenting yourself professionally, you can increase your chances of getting hired as a guest writer in 2023. Keep at it and good luck!


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